How Content Marketing Affects Search Engine Rankings.

Do you have any idea what SEO means?  What about content marketing?  Let me start by explaining what SEO means.


SEO means anything that is done to increase your organic search engine traffic and also Content marketing means creating and spreading content to attract traffic.


Although, you can get more precise with the descriptions, those simple definitions are all you need to understand both concepts.  They have a lot in common, but they are different types of traffic strategies, both content marketing and SEO often overlap.


Mind you, when you use your content effectively and optimize it for different channels, you can easily double or triple your resulting traffic.  Instead of just trying to get search engine traffic for an article,  you can also use content marketing tactics and promote it on social media.


SEO certainly fits well into most on page and off page aspects of content marketing.  However, technical SEO is pretty far removed from content marketing.


Here are the lists of basic SEO task you might do:


Make content responsive.


Optimize page load speed.


Fix dead links and bad redirect.


By fixing dead links or bad redirects,  you improve the reader’s experience as well as keep them on your site reading your other content.  Content marketing is all about the user experience, and SEO has been heading in that direction for the past years, which is why they complement each other now.


1. Focus on evergreen content for the best of both world


Evergreen content refers to any content that will be just as useful in the foreseeable future as it is today.  When you create a new great post,  you typically promote it hard right away.  This includes emailing your list and doing a lot of email outreaches to other site owners in your niche.


Although, SEO and content marketing both aim to raise your website traffic, they typically do so in different time frames.  The idea behind evergreen content is that you can get the short-term traffic boost from content marketing as well as the steady, long-term traffic from search engines.  


2. Which one goes first?




Although both SEO and content marketing are compatible with each other,  they are different in a few key ways.  In case you want to choose content marketing first with this process, you’d focus on coming up with ideas for content that your target audience is interested in.


Once you create the content, you do some keywords research around that specific topic to find some keywords you think you could rank for and add them mainly to your headings. 


Also, you want to choose SEO first, you do keyword research and go after the highest volume keywords.  When you do typical SEO research, you find keywords searched for by the highest number of people. That means that it’s a common query.  


3. The best links for SEO are also the best links for content marketing




When you create a great piece of content for your content marketing, what’s your goal for promoting it? It should be to get large audiences to see it.  As it turns out, exactly the same links are some of the best links for SEO purposes i.e. increasing authority and therefore rankings.


The better your content marketing is, the most of these links you will get, which will not only send you traffic but also improve search traffic over time.




Both SEO and content marketing are highly effective ways to drive traffic, conversions, and profit for the vast majority of online businesses. You don’t need to choose one or the other.   You can get the full benefits of both at the same time.

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