Content does more than just filling up your web pages, it builds confidence amongst your current & your soon-to-be clients too. Great content helps in creating great brand awareness and drives traffic to your website where your products or services are listed.
The benefits of content marketing are not just limited to getting audiences and generating revenue, but there are some other benefits too which cannot be measured in terms of monetary benefits.
Do you want to set yourself apart from your competition?
One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.
Don’t forget “Content is the King”. Content marketing growth has been explosive and is showing no signs of stopping.
53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017).’
You may be having doubts that content marketing isn’t fit or good for your business, or you need more reassurance to continue to invest in content marketing, kindly read below as I will be stating out the ways by which content marketing can benefit your business.
7 benefits of content marketing
1) Builds Brand Awareness:
The process of building brand awareness via advertising or PR can prove to be very heavy on a business’s pocket. To be honest, word of mouth type of publicity/marketing is no more valid in this era and Content Marketing is the change that businesses of all sizes need.
Trust me, If done in a correct manner the right content can do wonders by increasing relevant traffic to your website and also by letting people know about your brand who never knew if your brand ever existed. Through content, one can easily let people know about their products and how unique is their business is and a lot more overtime and again.
2) Helps Build Links:
Moreover, If you are able to create the best content, other websites may want to link their web content with yours, depending on the site that has linked with your content, you might be able to get huge traffic in a very quick time.
The benefits of backlinking are not just limited to this but, backlinking proves to be one of the main criteria which is considered necessary to help your websites rank. If websites with high DA (Domain Authority) score and PA (Page Authority) score links with yours then you can expect a high number of people visiting your website with the help of your links. This in fact also increases your Page Authority.
3) Great For Digital Marketing Solutions:
To start with, SEO, the first thing that comes into one’s mind is a keyword, which is a part of the content that is to be inserted into the website (Web Content). An image or a video are also types of content, which are used especially for social media channels like Facebook, Instagram, and LinkedIn to promote a product or a service in a better way through Social Media Marketing.
Expert content is necessary when it comes to providing results for the Digital Marketing techniques one is using for their business. Search engine algorithms are changing from time to time but the only thing that remains constant is the dependency on Content especially the text Content for a better-ranking website.
4) Text Content Is Evergreen:
However, barring a few content pieces the others are evergreen and tend to remain out there for a long time in Google’s Index. Evergreen content continues to bring in traffic for the website from time to time with no or little extra efforts required.
Evergreen content is the content, which provides knowledge to the audience and answers their basic query. The extra added benefit of the evergreen text content is that one does not necessarily have to add new content every time, rather he/she can re-post the same content in time.
5) Educate Your Audience:
Content should especially be designed for the sole purpose of educating your visitors. After all, a visitor is curious and has come to your website to find answers to his/her questions. With such type of informative content, you are not only providing them what you need but also building a strong relationship with them in the process. People only return to websites that they can trust.
6) Strengthens Your Bond With Your Customers:
The type of content here should be authoritative in order for people to actually visit your website on a regular basis. Once your content is good enough for people to believe in you then you have your fan base right there. After that, the more the content you share with your esteemed followers the stronger the bond gets, making you and your marketing strategy unbreakable.
7) Generate Leads For Your Business:
After all Digital Marketing is all about generating leads and driving traffic to the customers (Of course, it is much more than that). Businesses always need new leads to generate revenue and to keep the business going on. Content marketing helps your business to be found by the users who are searching for your particular products on the web.
People refer your website content before they decide to even buy your products or even avail your services. Using different techniques like giving eBook free download and many other things also lead to an increase in web traffic leading to an increase in sale perhaps.
Content Marketing is here to stay for a very long time. With increasing competition between businesses, Content Marketing will grow at a faster pace.
In fact, online Content Marketing will be the deciding factor between the success and the failure of a business as it is a digital marketing solution, which one cannot simply skip if they need to succeed.